Donatos Pizza Case Study - 622 Words

1 Map the research design used by Donato’s for new product development. A: Idea development Developing the product prototype : Donato’s used employee taste testing to know what customers preferences are and develops the new product Taste testing(by employee) : Is done with the organisation Displaying Photographs of food products: Displaying sample pictures of the recent developed food Uniqueness: Developing a unique product which reaches the customers attention. Brand fit and price are the next key points and at last survey or feedback from the customers are important for new product development. Above design is used by the donatos for the new product development. 2 Evaluate the Wassup meetings as an exploratory†¦show more content†¦The survey is based on the name of no dough into a choice of respondents. They did the testing at two restaurants in different locations. This Process is carried by the donatos for about 61/2 months, after which donatos apply to the 184 stores will increase sales. Advantages from this research are: 1. The Primary data which is obtained by the research results are more secured because it is done directly on the object case study research. 2. As the donatos conduct the survey’s they will have strong force for use marketing strategies and operations. Disadvantage from this research are: 1. Develop a product and implement it into market takes much long time, starting from product prototype to test in two restaurant outlets. Total test ,research that took place from july 2003 to 2004 January. 2. The cost is more expensive. 3. There is hidden information from respondents, especially for information relating to the nature, motivation or consumer behavior. 4 What measurement scales would you have used on the survey that was part of the in-restaurant product tests? A: Based on the survey research methods: 1 The Data collected from the survey, I might be used for problem solving. 2 Emphases on the determination of variable information 3 Measure symptoms from the survey with the existing symptoms Questions about the attitudes of interest to researchers because eachShow MoreRelatedDonatos Pizza Case Study1272 Words   |  6 PagesDonatos Pizza Case Study 1 ) Describe in detail the method for formulating the research question discussed in Chapter 5. Evaluate fully the wassup meetings as an exploratory methodology to help define the research question. On our course website I posted a video clip of a Donatos commercial. Indicate the unique selling proposition communicated in the commercial and briefly mention your opinion regarding the effectiveness of the commercial. 100 word minimum Donato s Pizza uses the exploratoryRead MoreEssay about Donatos Pizza Case Study681 Words   |  3 Pagesdesign is used by the donatos for the new product development. 2 Evaluate the Wassup meetings as an exploratory methodology to help define the research question. A: Wassup donatos meeting conducted by the monthly routine, where each employee brings knowledge of popular culture and explain its effect on donatos. It is this which makes donatos will have a lot of information about diet and feeling that exist within a culture within the employees information can be used by donatos, to become an opportunityRead MoreMap the Research Design Used by Donatos for New Product Development1718 Words   |  7 PagesBusiness Research Methods Case Analysis INTRODUCTION For this project youre going to read the Donatos: Finding the New Pizza (Attached) case and answer the discussion questions. Discussion questions: 1. Map the research design used by Donato’s for new product development. 2. Evaluate the Wassup meetings as an exploratory methodology to help define the research question. 3. Evaluate the test marked Donatos used. What were its advantages and disadvantages? 4. What measurementRead MoreMap the Research Design Used by Donatos for New Product Development1730 Words   |  7 PagesBusiness Research Methods Case Analysis INTRODUCTION For this project youre going to read the Donatos: Finding the New Pizza (Attached) case and answer the discussion questions. Discussion questions: 1. Map the research design used by Donato’s for new product development. 2. Evaluate the Wassup meetings as an exploratory methodology to help define the research question. 3. Evaluate the test marked Donatos used. What were its advantages and disadvantages? 4. 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